be brave with your life: how social media muse karly ryan became her own boss
born and raised in los angeles, social media muse karly ryan is a rare breed.
as a ucla graduate with a burning passion for writing and yoga, her early career path as social media director for spiritual gangster came naturally. while in that role she was able to hone her skills in writing and content creation, as she grew their presence to over 400k followers on instagram. after four years with the company, she decided to start her own freelance endeavor, the wyld muse creative.
we sat down with karly, and learned everything about her inspiring journey as a female creative and entrepreneur. read more:
what does your company do? “the wyld muse creative is a social media consulting and content creation company that specializes in intuitive creation. my job is to tap into the heartbeat of high vibrational brands and bring awareness through mindful storytelling and inspiring captions and pictures. from athlesuire, jewelry, skincare, and fashion, each brand has a unique story and essence to capture, and my job is to foster and cultivate a brand's identity in an authentic and organic way.”
how did you start working for yourself? “i am a free spirit through and through. when i first began working in social media, i was able to work remotely, which allowed for lots of time to gain inspiration and create organic content outside of a corporate office. as the company i worked for grew, we moved to a large office far from my home and from any inspiration, and it honestly killed my spirit. i am not made to be in an office (as most creative people are not) and i knew that i was able to create my best work outside of an office. freelance allows me to connect to the creative part of my job, which is massively important to creating organic and authentic work.”
what does your day-to-day look like? “i am an early riser, so i'm up at 6am and meditate either with mantras or reiki first thing in the morning. this allows for a fresh and clean start to my day. i usually make tea and go for a run/walk down at the beach. i try not to look at my phone or any social media until i get out into nature first. i do my first postings around 9am, then head to my favorite local coffee shop to answer emails, connect with clients, and work on projects. i usually have a photo shoot during the afternoon creating new content for clients, then more emails and second/third posts for the day. as a freelancer, i can work all day every day, so i have to consciously put work away and disconnect around 7pm. i’ll go for a sunset walk or yoga class to decompress and then make a homemade dinner and enjoy a glass of rosé.”
what do you look for in a client? “i like working with smaller startups that have a clear vision and brand dna. i loved coming in on the ground floor to help a company get a clearer view and direction on where they are going and how social media can help build that internal and external dialogue.”
how has working for yourself empowered you as a women? “it has taken off the safety training wheels in every way. it has empowered me to take full responsibility for the creation of my reality - and truly take to heart to be fearless in giving myself everything i've ever wanted. it has pushed me to really look at things that i have been uncomfortable to face before like finances, which is really just another form of self-care. the most it's taught me is that i am in control of my destiny and i truly can live the life i've imagined.”
best and worst things about working for yourself? “best: you are the boss. you manage your own time, create your own schedule, prioritize projects, and connect one on one with clients in a meaningful way. you can work from anywhere in the world (wi-fi permitting) and can really listen to your body when you need to decompress or reconnect to gain clarity and insight to do your best work. worst: you are the boss: you have to take responsibility for all of your triumphs and failures. you have to give yourself pep talks and have to be honest with yourself if something is not working. you are not only managing yourself, but also each of your clients.”
your advice for aspiring female entrepreneurs? “if you are unhappy at your job, listen and honor that feeling. it is there to teach you and push you to live a truly fulfilling life. if it doesn't feel right, it’s because it isn't. you can live the life you have always imagined. i was living at home killing myself at a job that made me miserable, and now live a block from the beach in my favorite place and am working for brands that inspire and challenge me every day. my best advice is to do it babes, your life is there for the making!”