lead like her is a platform for creative, independent women to tell their stories, inspire others and drive change in society.

stef etow

stef etow

stef etow is co-founder and ceo of mumsy app living in san francisco, california. she is passionate about fashion, creative writing, wes anderson films, quiet nooks in busy cities, beach camping with her man and pup, coffee, bob dylan, and pastels.

stef is currently strengthening relationships and communication between women of all ages through the online brand mumsy app. her co-founder amy frost is her soul sister and partner in creativity, and their compatible personalities shine through in their work. her latest side hustle has been art directing instagram videos for creative agencies. 

she stands behind michaela cisney who's commitment to global health is evident in the many hats she wears, most prominently as founder of priyam global, carly burson has created tribe alive not only with a beautiful aesthetic but with a powerful mission to improve the living and working conditions of marginalized women, and rachel schwartzmann who shares the stories of stylish movers and shakers on the style line

"as a female ceo who might look younger than I actually am, I sometimes struggle with the question of whether or not investors will take me seriously because of my appearance. you will always be taken seriously by the right people if you are confident in who you are and the mission you're working toward, and that is something many of us women need to remind ourselves. my mama is my biggest inspiration - she is the epitome of a strong woman and nurturing mother, and marches to her own quirky beat. It's no coincidence that I co-founded a company dedicated to the mother-daughter bond."

her advice to aspiring leaders? "one of the core principles i've adapted as an entrepreneur is to always begin by laying the groundwork. there is certainly no time like the present, but there is also very little value to a rushed job. be thoughtful about the movement or company you're building because this will translate to your community."

photos by stephen wakulchik and stef etow

nadia babar

nadia babar

michaela cisney

michaela cisney